We’ve used technology to streamline the insurance application process and remove inefficiencies. This cuts costs for us, so we can offer you term life that’s 5-10% cheaper than similar policies.
Our top-notch online life insurance calculator will tell you exactly how much life insurance you need so that you won’t be over or under insured. Speak to an advisor only if you want to.
Our licensed advisors don’t take commission, so you can get honest advice without the upsell. They’ll even tell you if you don’t need coverage at all.
We've partnered with Canadian Premier, a federally-regulated subsidiary of Securian Financial, a Fortune 500 company. This means innovative products and long-term peace of mind.
Most affordable in Canada
Choose coverage from $100,000 to $5M
Term lengths for 10, 15, 20, 25 or 30 years
Save 10% in the first year when you apply with your partner
$10,000 in free life insurance for each child
Option to renew your policy annually or convert it to a longer one
Rates stay the same for the full term
Most comprehensive in Canada
Choose coverage from $100,000 to $1M
Term lengths for 10, 15, 20, 25 or 30 years
44 conditions covered
No waiting period for 80% of conditions
Option to convert your policy to a longer one in the first 5 years
Rates stay the same for the full term
Andrew brings over 10 years of experience in the insurance industry working as a licensed actuary and management consultant at Towers Watson and Oliver Wyman. He has advised senior executives at the world’s largest insurance companies on strategy, digital transformations, operations, regulatory adherence and finance / risk.
Laura brings 7 years of experience working in insurance & strategic operations as a management consultant at Oliver Wyman, after experiences at Manulife and Munich Re. In 2017, she launched a successful initiative for the World Economic Forum focused on innovation in insurance, working closely with insurers, tech pioneers, and policy-makers.
Jeff brings over 13 years of experience having previously worked as a technology leader for Bloomberg L.P. He's spent his career overseeing and driving technological innovation using a wide range of technologies, with a focus on architecting and building large-scale distributed systems.