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"Half of Canadian Policyholders Are Being Sold A Costly Life Insurance Product That Most People Don't Need" - Cision

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October 7, 2020

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Latest PolicyMe Press from Cision

Half of Canadian Policyholders Are Being Sold A Costly Life Insurance Product That Most People Don't Need

According to new survey findings from PolicyMe, an online life insurance platform and advisor, 49 per cent of Canadians that bought life insurance through an advisor (i.e. not through employee benefits) bought a permanent policy. This is despite the fact that permanent life insurance is a product that should typically only be considered by high-net-worth individuals and possibly by older Canadians (55+). The vast majority of Canadians simply require the more reasonably priced term life insurance, but many insurance holders have been sold the significantly more costly permanent life insurance coverage (most commonly sold as 'universal life' or 'whole life').

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About PolicyMe

PolicyMe is a digital insurance solution on a mission to make buying life, health, and critical illness insurance effortless. We’ve cut out the unnecessary steps, lowered costs, and built a straightforward way for Canadians to get covered without the hassle. We know insurance isn’t just about policies; it’s about people, not paperwork. That’s why we focus on giving honest advice, fair prices, and a process that actually makes sense. No upselling, no confusion—just reliable coverage designed with you in mind.

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