About PolicyMe

Protecting loved ones is on the minds of millions of Canadians. In a time of economic uncertainty, it’s important for people to realize that doing so is easier and more affordable than they may have been led to believe.

Andrew Ostro, CEO & Co-Founder of PolicyMe

The process of buying life insurance is flawed:

Through selling thousands of policies from the biggest insurers, to consulting senior executives at these companies themselves, our founders learned firsthand how broken the industry was.
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Dishonest: Agents often recommend policies that give them the highest commission, not the best coverage for you
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Uncertain: It takes weeks or months to find out whether you've been approved for life insurance
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Expensive: Life insurance policies include countless unnecessary expenses and processes that inflate the cost
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Uncomfortable: Getting advice and buying a policy involves multiple uncomfortable meetings with multiple people
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Misleading: Insurance companies advertise accelerated or simplified application processes, while charging you a higher rate than you should be

We're on a mission to fix it

Honest Advice

Our sophisticated life insurance calculator tells you exactly how much coverage you need, and not a penny more.


We've cut unnecessary steps and expenses to offer you the most affordable product in Canada, with the same quality of coverage.

Quick & Easy

Apply online and find out if you're approved in minutes, not weeks. Most customers do not require a medical exam or nurse visit.

Trusted & Reliable

We've partnered with some insurance giants to ensure that your claims will be honoured for decades to come.

Led by our team of parents, industry leaders and technologists

Andrew Ostro
CEO | Co-Founder
Father to two sweet little boys
Andrew Ostro - Co-Founder & CEO
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Andrew brings over 10 years of experience in the insurance industry working as a licensed actuary and management consultant at Towers Watson and Oliver Wyman. He has advised senior executives at the world’s largest insurance companies on strategy, digital transformations, operations, regulatory adherence and finance / risk.
Laura McKay
COO | Co-Founder
Recent mother to a beautiful daughter
Laura McKay - Co-Founder & COO
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Laura brings 7 years of experience working in insurance & strategic operations as a management consultant at Oliver Wyman, after experiences at Manulife and Munich Re. In 2017, she launched a successful initiative for the World Economic Forum focused on innovation in insurance, working closely with insurers, tech pioneers, and policy-makers.
Jeff McKay
CTO | Co-Founder
Father to two rambunctious boys
Jeff McKay - Co-Founder & CTO
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Jeff brings 10 years of experience working for Bloomberg in NYC, providing fixed income pricing for millions of securities around-the-clock.
With the help of our investors:

And backed by $100 billion for your peace of mind

Our mission is to provide you with a seamless life insurance experience, while we leave the actual insuring to our industry partners.

Through our partnership with Canadian Premier Life Insurance Company (a federally-regulated and wholly-owned subsidiary of Securian Financial with over $100 billion in total assets), we have your back, just like you have your family’s.
Canadian Premier Life Insurance Company
A.M. Best Financial Strength Rating: A
• $X in assets
• Over 2 million customers
• Founded in 1955
A.M. Best Financial Strength Rating: A
• $76.7 billion in assets
• 22 million customers
• Founded in 1973
Some of the world's most respected and highly-rated insurance carriers
  • Financial ratings of 'A' Excellent or above by A.M. Best
  • $100 billion in total assets between
  • Over 23 million customers worldwide
Canadian Premier Life Insurance Company
Reinsurance Group of America

No wonder people are talking about us

PolicyMe has taken all the right steps to become a leading digital player. Andrew and his team are laying the foundation for what we expect to be the future of the industry.
An insurtech startup making life insurance simpler and more affordable, providing honest life insurance advice and the ability to apply for affordable coverage online.
Innovate Financial Health
Best of all, you won’t need to haggle with an insurance agent or fill out mountains of paperwork. PolicyMe will take care of your application for you, free of hassle and free of charge.
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How easy and affordable can it be? See for yourself!