About PolicyMe

“No hour-long phone call with an agent. PolicyMe made buying life insurance a breeze. The interface is beautiful and makes it easy to apply. PolicyMe is for the modern era.”
Murali
5-Star Review on Reviews.io
4.8 average (778 reviews)
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5 stars (86 reviews)

Who is PolicyMe?

$6B in coverage sold

Since 2018, we’ve helped just under 10k Canadians get covered.

Backed by Securian Canada

We've partnered with Securian Canada, a federally-regulated subsidiary of Securian Financial, a Fortune 500 company. This means innovative products and long-term peace of mind.

$18M in Series A Funding

Includes equity funding from industry giants RGAX, SiriusPoint and Securian Financial as of Sep. 2022.

PolicyMe is insurance for the 21st century

No meetings, no phone calls (unless you want them). Just fast, straightforward coverage in 20 minutes or less.*
Simple online application: Answer 4 questions online and get a quote. Apply online in 20 minutes or less.
Fast coverage: All applicants get an instant decision. Review and sign your policy online when you’re ready.
Great perks: Couples who apply together get a 10% discount in the first year. $10,000 in free Child Coverage for each child.
Secure: We’ve partnered with Fortune 500 company Securian Financial for extra protection.
Honest: Our expert licensed advisors are available 7 days a week via email & phone to help you out.
Helpful: If you need to make a claim, one of our friendly advisors will help you through the process.
*On average, for eligible applicants

How does PolicyMe make the insurance process so fast & simple?

More efficient

We’ve used technology to streamline the insurance application process and remove inefficiencies. This cuts costs for us, so we can offer you term life that’s 5-10% cheaper than similar policies.

Online advice

Our top-notch online life insurance calculator will tell you exactly how much life insurance you need so that you won’t be over or under insured. Speak to an advisor only if you want to.

Expert insurance advisors

Our licensed advisors offer the kind of honest advice we'd give our closest friends, without the upsell. They’ll even tell you if you don’t need coverage at all.

Trusted industry partners

We've partnered with Canadian Premier, a federally-regulated subsidiary of Securian Financial, a Fortune 500 company. This means innovative products and long-term peace of mind.

Here's how you're protected with the best insurance in Canada

Affordable, fully underwritten life insurance and critical illness insurance policies.

PolicyMe Term Life Insurance

Financial protection for your loved ones if you were to pass away

Coverage amounts ranging from $100,000 to $5M

Term lengths ranging from 10, 15, 20, 25 or 30 years

Couples Coverage: Save 10% off your rates in the first year when you apply with your partner

Child Coverage: Get $10,000 in free life insurance for each of your kids (or future ones!)

Option to renew your policy annually until you turn 85, without any additional medical testing or questions required

Rates are locked-in for the full term

Option to convert your policy to a new policy with a longer duration within the first 5 years

Get My Quote

PolicyMe Critical Illness Insurance

Financial protection for you in case you're diagnosed with one of the covered conditions

Coverage amounts ranging from $10,000 to $1M

Term lengths ranging from 10, 15, 20, 25 or 30 years

44 conditions covered

The most in Canada!
  • 27 critical illnesses
  • 17 early-stage conditions

No waiting period for 80% of conditions

Can be used to cover any expenses and support any time off of work while you recover from the critical illness

Rates are locked-in for the full term

Option to convert your policy to a new policy with a longer duration within the first 5 years

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PolicyMe Health and Dental Insurance

Financial protection for you and your family to help reduce and protect against out-of-pocket healthcare costs not covered by government plans or work-provided benefits.

Plans include benefits you care about, such as prescription drugs, dental care, vision care, mental health services and more

No lengthy interviews or bulky medical questionnaires

A simple online process with instant approvals

Easy, same day activation online or pick your start date

Direct billing available for many services

Rates are locked in for a year and renew on an annual basis

Flexible plans let you add or remove members, or cancel anytime

Get My Quote
Cancel anytime without fees or penalties. 30-day grace period for missed payments.

Led by our team of parents, industry leaders and technologists

Andrew Ostro
CEO | Co-Founder
Father to two sweet little boys
Andrew Ostro - Co-Founder & CEO
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Andrew brings over 10 years of experience in the insurance industry working as a licensed actuary and management consultant at Towers Watson and Oliver Wyman. He has advised senior executives at the world’s largest insurance companies on strategy, digital transformations, operations, regulatory adherence and finance / risk.
Laura McKay
COO | Co-Founder
Recent mother to a beautiful daughter
Laura McKay - Co-Founder & COO
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Laura brings 7 years of experience working in insurance & strategic operations as a management consultant at Oliver Wyman, after experiences at Manulife and Munich Re. In 2017, she launched a successful initiative for the World Economic Forum focused on innovation in insurance, working closely with insurers, tech pioneers, and policy-makers.
Jeff McKay
CTO | Co-Founder
Father to two rambunctious boys
Jeff McKay - Co-Founder & CTO
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Jeff brings 10 years of experience working for Bloomberg in NYC, providing fixed income pricing for millions of securities around-the-clock.
Andrew Ostro - CEO
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Andrew brings over 10 years of experience in the insurance industry working as a licensed actuary and management consultant at Towers Watson and Oliver Wyman. He has advised senior executives at the world’s largest insurance companies on strategy, digital transformations, operations, regulatory adherence and finance / risk.
Laura McKay - COO
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Andrew brings over 10 years of experience in the insurance industry working as a licensed actuary and management consultant at Towers Watson and Oliver Wyman. He has advised senior executives at the world’s largest insurance companies on strategy, digital transformations, operations, regulatory adherence and finance / risk.
Jeff McKay - CTO
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Andrew brings over 10 years of experience in the insurance industry working as a licensed actuary and management consultant at Towers Watson and Oliver Wyman. He has advised senior executives at the world’s largest insurance companies on strategy, digital transformations, operations, regulatory adherence and finance / risk.
With the help of our investors:

And backed by $100 billion for your peace of mind

Our mission is to provide you with a seamless life insurance experience, while we leave the actual insuring to our industry partners.

Through our partnership with Canadian Premier Life Insurance Company (a federally-regulated and wholly-owned subsidiary of Securian Financial with over $100 billion in total assets), we have your back, just like you have your family’s.
Canadian Premier Life Insurance Company
A.M. Best Financial Strength Rating: A
• $X in assets
• Over 2 million customers
• Founded in 1955
A.M. Best Financial Strength Rating: A
• $76.7 billion in assets
• 22 million customers
• Founded in 1973
Some of the world's most respected and highly-rated insurance carriers
  • Financial ratings of 'A' Excellent or above by A.M. Best
  • $100 billion in total assets between
  • Over 23 million customers worldwide
Canadian Premier Life Insurance Company
+
Reinsurance Group of America

No wonder people are talking about PolicyMe

PolicyMe has taken all the right steps to become a leading digital player. Andrew and his team are laying the foundation for what we expect to be the future of the industry.
Betakit
An insurtech startup making life insurance simpler and more affordable, providing honest life insurance advice and the ability to apply for affordable coverage online.
Innovate Financial Health
Best of all, you won’t need to haggle with an insurance agent or fill out mountains of paperwork. PolicyMe will take care of your application for you, free of hassle and free of charge.
Financial Post

How easy and affordable can it be? See for yourself!

FAQ: PolicyMe insurance

We’re big believers in keeping things simple, so ask us anything and we’ll answer honestly and without the jargon.

What exactly does PolicyMe do?

We protect Canadian families with insurance. We’ve used technology to streamline the insurance application process and help Canadian families get personalized advice. By doing so, we've cut out inefficiencies in the process and cut down costs. This makes our insurance policies 5-10% lower on average than the market in cost.

How do I know PolicyMe will be around in 30 years?

We've partnered with Securian Canada, a federally-regulated and wholly-owned subsidiary of Securian Financial - one of North America's most reputable insurance companies.

In other words: rest easy. We’ll get you covered today, then give you long-term peace of mind knowing that your life insurance claims will get paid.

How does PolicyMe make money?

For full transparency, we take a fixed percentage from each policy, just like any other insurance company. This goes towards marketing, underwriting, and administration costs, while also allowing us to make some profit.

What makes us different is we've cut down on so many inefficiencies in the process that we can still pass on lots of savings to you!

How will you handle my family's claim if I pass away or my claim if I'm diagnosed with a critical illness?

It’s our promise to you that if the worst happens, we’re here for you and your loved ones, every step of the way.

Your dedicated PolicyMe claims concierge works with you or your beneficiary to walk through the required documentation and process. This can be done by Zoom or phone.

Your claim is then submitted to our partner, Securian Canada, who reviews the case. We provide support if any follow-ups are required.

We notify you or your beneficiaries when the claim is approved. The claim is made as a tax-free, lump-sum payment paid by e-transfer or cheque.

What if I want to cancel my policy?

We’re a no-obligation kind of company. Cancel at any time without penalty. But we hope that doesn’t happen. We’d really miss you!

What types of insurance does PolicyMe have? 

PolicyMe’s main offerings are term life insurance and critical illness insurance. Term life insurance is a type of life insurance policy that covers your life for a temporary period, for example, while you’re paying off the mortgage. It is generally the most affordable kind of life insurance you can get, making it a great choice for families with young kids. 

Critical illness insurance is a type of insurance coverage that covers you in the event that you become critically ill – like if you have a heart attack, a stroke, or get diagnosed with cancer. PolicyMe’s critical illness insurance also covers a wide range of early-stage conditions, too. This type of insurance is meant to help you cover medical expenses and allow you some time off to recover. 

Is PolicyMe legit? 

PolicyMe is a legitimate insurance solution. Partnering up with insurance industry giants like Securian Canada, we’re able to offer Canadians with simple and affordable insurance options. Securian Canada is federally-regulated and is one of North America’s most reputable and trustworthy insurance providers. 

Another layer of legitimate protection? In Canada, the insurance industry is regulated by both federal and provincial governments to make sure players in the insurance market can meet their financial promises and obligations to policyholders. 

Who are the competitors of PolicyMe? 

PolicyMe’s competitors include traditional life insurance providers like RBC, Manulife, Sun Life, and Canada Life and newer digital insurers like Emma or Cover Direct. 

What sets PolicyMe apart is our streamlined, tech-driven process, which aims to make buying insurance simpler, faster, and more affordable. While our competitors also provide quality coverage, PolicyMe focuses on reducing steps and lowering costs, ensuring that families get the protection they need without unnecessary complications or expenses. Our transparent and customer-centric approach is designed to empower and inform our clients.

Our advice for comparing PolicyMe to other companies: make sure you’re comparing apples-to-apples. For example, ensure that the policy specifications are the same (i.e. 20-year term, $500K in coverage, child coverage, etc.).