Simple and affordable life insurance. Finally.

You probably need life insurance if you have people who are relying on you financially, whether that's a partner, young children, elderly parents or anyone else. You should also consider life insurance if you have large debts like a mortgage or business loan.

It depends on your financial situation, but for most Canadian families, yes.

To read a comprehensive review of the best life insurance in Canada, click here.

You bet it is. Health, occupation, and lifestyle questions are asked upfront, giving you greater certainty at claim time.

It's your coverage amount, and it's paid out tax-free if your loved ones make a claim if you were to pass away.

Nope! During your policy term, your monthly price is locked in and will not increase. Want to cancel? You can do that at any time and without any fees.

If this happens, we’ll be here for your loved ones to help them through the claims process. We provide an experienced Claims Concierge as the single point of contact for your family – from making the insurance claim to getting the payout.

We protect Canadian families with life insurance. We’ve used technology to streamline the life insurance application process and help Canadian families get personalized advice. By doing so, we've cut out inefficiencies in the process and cut down costs. This makes our life insurance policies 5-10% lower on average than the market in cost.

We've partnered with Securian Canada, a federally-regulated and wholly-owned subsidiary of Securarian Financial - one of North America's most reputable insurance companies.

In other words: rest easy. We’ll get you covered today, then give you long-term peace of mind knowing that your life insurance claims will get paid.

For full transparency, we take a fixed percentage from each policy, just like any other life insurance company. This goes towards marketing, underwriting, and administration costs, while also allowing us to make some profit.

What makes us different is we've cut down on so many inefficiencies in the process that we can still pass on lots of savings to you!

It’s our promise to you that if the worst happens, we’re here for your loved ones, every step of the way.

Your dedicated PolicyMe claims concierge works with your beneficiary to walk them through the required documentation and process. This can be done by Zoom or phone.

Your claim is then submitted to our partner, Securian Canada, who reviews the case. We provide support if any follow-ups are required.

We notify your beneficiaries when the claim is approved. The claim is made as a tax-free, lump-sum payment paid by e-transfer or cheque.

We’re a no-obligation kind of company. Cancel at any time without penalty. But we hope that doesn’t happen. We’d really miss you!