Our Editorial Review Team: Meet The Insurance Experts
We pride ourselves on maintaining high editorial standards to provide you with reliable and well-researched advice. Our content is reviewed by our board of insurance experts, consisting of our team of licensed life insurance advisors based in Canada.
To make it easy for you to identify content that has been reviewed by our team of insurance experts, articles that have been reviewed will have an "peer reviewed by" byline at the top of the page. We believe in transparency and want to ensure that you can trust the expertise behind our content. We're here to help you make informed decisions about your financial protection.
PolicyMe's team of insurance experts
Laura McKay
Co-founder and COO
Laura McKay is the co-founder and COO of PolicyMe, Canada's fastest-growing digital life insurance company. In 2021, she was named one of the Women of the Year by Bay Street Bull. Laura has a Bachelor of Mathematics from the University of Waterloo. Her degree focused on Actuarial Science, which included learning about mortality risk, the basis of life insurance pricing and valuation. After her degree, she was employed by Manulife and Munich Re in Actuarial Science. Laura then worked at famed management consulting company Oliver Wyman in New York from 2013-2018. In this position, she worked with many Fortune 500 life insurance companies and helped them develop growth strategies and solve operational problems and regulatory issues.
Erik Heidebrecht
Customer Success Manager, Licensed Insurance Advisor
Erik Heidebrecht is the customer service manager and licensed insurance advisor at PolicyMe. Erik has a Bachelor of Business Administration from the University of Wilfrid Laurier University with a minor in Financial Mathematics. Erik has broad exposure to the personal finance world after working at Fidelity Investments Canada as well being an advisor with Sunlife Financial, one of Canada's largest individual insurance providers. Erik is now focused on taking that experience to improve the customer journey and provide the best advice to Canadians looking for life insurance.
Ivana Govedarica, RRC®
Licensed Life Insurance Advisor
Ivana Govedarica is an accomplished insurance expert with 15 years of experience in the financial space. Ivana currently helps PolicyMe customers get the best possible coverage to financially protect their families as Certified Life Insurance Advisor. Ivana also holds the prestigious RRC designation, from the Canadian Institute of Financial Planning (Registered Retirement Consultant). When she’s off duty, you can find her traveling the world and spending time in nature!
» Ivana Govedarica on Linkedin
Stephanie Roux, OTL, LLQP
Licensed Life Insurance Advisor
Stephanie Roux is a life insurance expert, using her know-how on the insurance industry to educate customers on their coverage needs as a Licensed Life Insurance Advisor at PolicyMe. She is certified and licensed by both the Insurance Institute of Canada (IIC) and the Financial Services Regulatory Authority of Ontario (FSRA). In her day-to-day, Stephanie works hands-on with Canadians to help quell their financial protection concerns. In her spare time, you can find Stephanie outside. Her favourite outdoor activities are hiking, paddle boarding and kayaking.
FAQ: Other helpful resources for our readers

Helene Fleischer is Senior Editor at PolicyMe, where she works to help readers make sense of their financial life. She’s keen on taking complex (or, let’s face it – sometimes a bit dry!) ideas and making them refreshingly simple and easily digestible for folks that want to learn about life insurance. She works hand-in-hand with certified life insurance advisors to provide expert-verified advice.
Helene Fleischer is Senior Editor at PolicyMe, where she works to help readers make sense of their financial life. She’s keen on taking complex (or, let’s face it – sometimes a bit dry!) ideas and making them refreshingly simple and easily digestible for folks that want to learn about life insurance. She works hand-in-hand with certified life insurance advisors to provide expert-verified advice.